Spring/Summer 2024: Counter Stripes

SCANDINAVIAN HERITAGE

Introducing ‘Counter Stripes’ - The second installment of our Disrupted Consistency theme for the Spring/Summer 2024 season.  A modern and minimalistic Scandinavian design with unexpected twists and details - Launching April 11th at 10.00am CEST

Available right here.

EVERYTHING EARNED

Forget the overnight success - the spotlight craves dedication. Consistency is the key component for victory, both on the track and in life. It’s not a straight shot to the finish line, but it’s the relentless rhythm of staying on the path, no matter where it takes you.

LIFE IS NOT LINEAR

The most rewarding journeys sometimes require detours. But that’s life. Overcoming obstacles and emerging a lot wiser on the other side. This inspiration comes to live in our upcoming collection.

A BEAUTIFUL HARMONY

Forget predictable stripes and labels that blend in. This collection is a bold statement, a symphony of unexpected design that rises above the ordinary. Carve your own path and shop everything from The Pace Jacket and Shorts to our Combat Singlet and Socks.

The new Counter Stripes Collection is available right here.